Book pages 12 and 13 Book Pages 12 and 13 Read the article and choose the correct answer.• This article is from a website about Social Networks. Social Networks Business ApplicationsSocial networks connect people at a low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts round the world.Language, Nationalities and AcademiaVarious social networking sites have sprung catering to different languages and countries. The popular site Facebook has been cloned for various countries and languages and some specialising in connecting students and faculty.Social Networks for Social GoodSeveral websites are beginning to tap into the power of the social networking model for social good. Such models may be highly successful for connecting otherwise fragmented industries and small organisations without the resources to reach a broader audience with interested and passionate users. Users benefit from interacting with a like-minded community and finding a channel for their energy and giving.Privacy IssuesOn large social networking services, there have been growing concerns about users giving out too much personal information and the threat of sexual predators. Users of these services need to be aware of data theft or viruses. However, large services, such as MySpace, often work with law enforcement to try to prevent such incidents. In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of a large corporation or governmental body, allowing a profile to be produced on an individual’s behaviour on which decisions, detrimental to an individual, may be taken.Medical ApplicationsSocial networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all members are screened against the state licensing board list of practitioners. The role of social networks is especially of interest to pharmaceutical companies who spend approximately “32 per cent of their marketing dollars” attempting to influence the opinion leaders of social networks.Business ModelFew social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers’ minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for memberships would be counterproductive. Some believe that the deeper information that the sites have on each user will allow much better-targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections to businesses.InvestigationsSocial networking services are increasingly being used in legal and criminal investigations. Informal posting on sites such as MySpace and Facebook has been used by police, probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court. 1. According to the text, social networks… A. can damage business reputations. B. advertise on business websites. C. are about friendship. D. are being used by businesses for marketing. None 2. Social networking is great for… A. people who write too much information about themselves. B. groups of people separated over wide areas. C. the law enforcement agencies. D. academic organizations. None 3. What should users not do on social networks? A. Be too free with their personal information. B. Contact predators. C. Download viruses. D. Upload copyrighted music. None 4. What does the word “Few” in the “Business Model” section mean? A. Only B. Some C. Hardly any D. Not any None 5. Why do advertisers like social network sites? A. They are cost-effective to advertise on. B. Detailed information on each user allows targeted ads. C. Most users have high disposable income. D. They can influence consumers. None 6. Personal information on social network sites… A. is sold to the government. B. gives a good description of the user’s personality. C. is translated into many languages. D. can be used in court. None Time's up